Will.I.Am, an established musician and producer, is also a fashion designer. Actually, before his music career with Black Eyed Peas, Will.I.Am attended the Fashion Institute of Design and Merchandising. And, in 2001, he started up his clothing line, ‘i.am’. He states: “I.Am clothing aims to fill the gap created in an industry where mass production consumes each person’s need for individuality”. When asked what inspired the clothing line, Will.I.Am responded, “Clubbing”. Since the line also debuted in Vancouver, get to Leone’s to try on some of Will’s clothing! The line, influenced by the nightlife and incorporating the funk and edginess of Will.I.Am’s music and is described as high-end streetcar. (Words by Karen Cabrera) Photos by Thanaruth Taum Phomveha